How local SEO helps you rank get to the first page in Google
It may sound like a seriously big promise.
But improving google ranking for your local business is really within reach and will make a massive difference to your business
72% of consumers that did a local search visited a store within five miles. (Source: HubSpot Marketing Statistics)
The statistics all point in the same direction.
The better your visibility in local search, the more people will visit your store. Especially if they’re looking for a product that involves visiting a business physically
“Near me” or "close by" type searches grew by more than 900% over two years. (Source: Chat Meter)
So what can you do to start leveraging “Near Me” visibility right away?
Here are 3 things you need to focus on to start to improve your Google ranking:
1. Improve Google ranking by Knowing Your Competitor’s Best Keywords
The first step is to understand which are the best industry keywords. You will want to do some keyword research. Find out which keywords have more local traffic for your topics. It’s also important to check the keywords of your competitors.
Which keywords are they using? How much traffic are they driving to their website? Which keywords could you use to boost your performance?
There are many tools out there that do this however if you’re not an SEO specialist, this is something an SEO Agency can easily do for you. If you want to learn how to do it, you can check out our local SEO course here.
2. Get onto the Google Map Summary alongside your competitors
The first position for a local search is always taken up by the maps. Links on Google maps linking to the kind of businesses that are related to the current search query will always top results. This is the hottest local search google real estate. You have to give it your best shot.
It’s important that you make sure to get all the details right, and optimise your whole Business listing with Google. Which brings us to the next step...
3. Go All the Way with Google My Business
Getting on Google My business is central to your appearance in Google search listings. Google will verify you in the real world. By actually sending you a pin number by post. So don’t be tempted to change your location or lie about multiple ones. Keep it real and make sure you use the optimise your whole profile with the correct keywords.
If you’d like to learn how to create a rock-solid local SEO strategy lookout for our Local SEO Course.